Found this article via @GuerrillaCanteen’s blog, a great article on the history of food trucks. Had to share, please enjoy x
Food Trucks are white-hot popular since the first one appeared on L.A. streets in 2009. Exploding out of southern California, they now enjoy dedicated “corrals” and festivals, feature-length coverage in, among many other, National Geographic and Fast Company and even landed a starring role in Chef (2014). Uber food truck Manna One travels to disaster sites and operates on a grand scale: a tractor-trailer kitchen with multiple support trucks, it feeds tens of thousands of disaster victims a day. The marketer who understands the history, benefits and limitations of the food truck can best ensure success if the food truck is part of their marketing plans.
The modern food truck traces its roots back to the Great Plains and the Chuck Wagon. A rolling kitchen designed to support cowboys as they drove cattle to rowdy railhead towns like Dodge City, Kansas, the chuck wagon debuted around…
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